I’ve been telling people for years now, at my seminars, that the most successful e-renewals I’ve done have taken advantage of the unique legitimacy of email — it’s not snail mail so it can ask whether snail mail is working.

A great idea, and so easily overlooked (even by me!).

Someday, I hope to get around to doing a head-to-head test of one approach versus the other, and see which one is better. Or you might want to try testing it out yourself and see how it works on two randomly-selected groups of expiring customers

Your timing couldn’t have been better. I’ve preparing a campaign to go out as we speak … I’ll give this a little test and report back. :-)

Many thanks for the great, and helpful, comments.

Phillip.