All good points Adam.

If I could I would read all magazines and newspapers online. I’ve grown used to using my computer for ‘reading news’ and work-related content. Sure I’ll read books and novels offline, but for anything that comes in the form of shortish articles, I’d rather read it online.

I can’t say I agree with you here, however. After a eight or ten hours a day in front of the screen, the last thing I usually want to do is spend more time in front of one. ;-)

KISS - Keeping it simple is sometimes preferred to having content dressed up in all sorts of trendy webby ways. Many people just want to read an article; they don’t particular care what some crank with a bee in his (and yes it is mostly ‘his’) bonnet thinks about it in the comments area, they don’t necessarily want to rate it, or take a poll, or whatever else makes it ‘interactive’.

I agree that there’s a balance between “interactivty” and unecessary frills. However, as we both know, there’s limited space in a print publication, and that limit usually carries over to their “digital edition” equivalents (unecessarily).

What about easily accessible background information, and interactive content that helps to provide context and deepen the readers understanding of a story? I also think there are opportunities to provide a space for positive commentary that are often overlooked.

Onward-and-upward (and here’s to more interactivity this year at NI!). :-)

Phillip.