Cross-posted from www.phillipadsmith.com.
My inbox. "The Walrus is now following you on Twitter!." My immediate reaction: oh gawd, please spare me. Another publication joining the micro-blogging fray only to shovel their RSS feeds into Twitter and to provide no real value...
Thankfully, I was completely *wrong*. And wrong enough that I felt I should comment on how *right* The Walrus is approaching the exercise.
Their approach? Simple. Witty, upbeat, and personal. Fun banter with other publications on Twitter, like @thismagazine, @spacing, and @blogto. Engaging with the community, not broadcasting. Check out @walrusmagazine on Twitter and take notes: twitter.com/walrusmagazine
Encore.
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