Independent publications & progressive media
Being engaged in a global struggle for social, racial, and economic justice isn’t easy in the current reality of corporate media ownership, media consolidation, and increasing homogeneity of available information sources. Diversity — different views, voices, and ideas — are critical ingredients for a functioning democracy and toward constructive dialogue about systemic social change. That is why the work that you are doing — as independent media producers and publishers — is so important.
Phillip has helped many progressive magazines and independent media initiatives explore how technology can help to amplify their message. From large technology initiatives involving Web-based publishing systems to subscriber and audience development strategies, Phillip has a long-standing commitment to independent media and is ready to help your organization.
Understanding what it means to be online
In a swirling sea of contemporary movements like citizen journalism and new grassroots online media initiatives — and with the mediascape changing faster than ever — it’s no wonder that so many publications are left wondering what the future looks like. Understanding the impact of these shifts and changes, and how your organization can take advantage of them to get out your message and reach your audience, will be an important journey. helping both traditional media organizations and the vanguard of online publications, Phillip can help you answer the question of what it means to be online today. Deliverables often include new approaches to packaging content, thoughtful planning around how to integrate new social technologies like tagging, and strategies for working with blogs and user-generated commentary and discussions.
Publishing and content management solutions
To move from the traditional way of updating a Web site to the new paradigm of Web-based publishing systems is a huge shift. Over the past few years, Phillip has helped several progressive organizations find clarity and stay focused on outcomes during large technology initiatives involving Web-based publishing systems. Whether your site has 600 pages or 6000 — 1 year of content or 20 years — there are tools and strategies that can be leveraged to help you get that content online and to make it easily updateable and manageable. Phillip has experience evaluating, implementing, and working with a wide range of the most popular free and open-source solutions for managing content online; he can help you choose the one that is right for your organization’s needs and he can help you get that content online.
Audience and subscriber development strategies
Having your content online is just the beginning of the voyage: helping people to find your content and encouraging them to stay connected to your organization is the longer-term challenge. Phillip can help you explore audience and subscriber development strategies like:
- search engine optimization and paid placement: Making sure that your site is listed in relevant searches is part science and part magic. Through optimization and paid placements, your site can get the recognition it deserves.
- e-mail list growth strategies: One of the most important and least attended to channels is e-mail — ensuring that you’re leveraging your current mailing list and developing new subscribers is an opportunity not to be missed.
- creative campaigns: Is your demographic shifting? Want to attract new readers, viewers, and listeners? Creative campaigns can be a low-cost and high-impact way to target new audiences.
- online contests, advertising, and marketing: Like direct mail, each new person your organization makes contact with is a potential subscriber, member, or donor. The Internet makes it easier to reach out to new people whose politics are in line with your own.
Earned income and revenue sustainability
Even the most well-resourced media organizations are struggling to compete with the corporate media establishment: producing quality journalism is not easy or inexpensive. That’s why it’s important to nurture opportunities to generate revenue in a way that’s inline with your mission. By working with you to explore all the options — subscriber-management systems, Web-based payments and e-commerce, online advertising, and donor development strategies — Phillip can help to ensure that your organization is able to stay on course through turbulent times. And, as someone who’s been working in this field for a while, he’s can also help you access the necessary resources to turn these revenue opportunities into reality.
Tired of fighting the media giants on your own? Passionate about pursuing radical change through a more diverse and just media environment? Seize the opportunity to contact Phillip today to see how he can support the work that you are doing.
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