phillipadsmith / Phillip Smith

Phillip is the "Simplifier of Technology" at Community Bandwidth, a Canadian consulting practice that works with non-profits and social-mission organizations to explore the thoughtful use of technology toward creating a more just and sustainable society. You're currently reading entries from Phillip's blog on non-profit technology, social innovation, and independent media.

Twitter done right by @walrusmagazine

Submitted by phillipadsmith on February 24, 2009 - 5:49pm.
For clients | magazines | publications | socialmedia | twitter

Cross-posted from www.phillipadsmith.com.

My inbox. "The Walrus is now following you on Twitter!." My immediate reaction: oh gawd, please spare me. Another publication joining the micro-blogging fray only to shovel their RSS feeds into Twitter and to provide no real value...

Thankfully, I was completely *wrong*. And wrong enough that I felt I should comment on how *right* The Walrus is approaching the exercise.

Their approach? Simple. Witty, upbeat, and personal. Fun banter with other publications on Twitter, like @thismagazine, @spacing, and @blogto. Engaging with the community, not broadcasting. Check out @walrusmagazine on Twitter and take notes: twitter.com/walrusmagazine

Encore.

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