Originally posted on the New Internationalist Tech blog
Over the past several years, I’ve worked with many organizations and campaigns that have seen their e-mail subscriber lists grow dramatically. As these e-mail lists grow past the thousands of subscribers mark and head into the tens of thousands, or hundreds of thousands, new strategies for list management are often required.
A couple of weeks ago I wrote about Avoiding e-mail list data corruption and – continuing on that theme – I’ll attempt to start documenting some of the approaches that I have explored to keep large lists growing, manageable, and insightful.
This week I’ll focus on making them more manageable.
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