I had the pleasure of delivering a session on Friday at Magazines University for the Small Magazines Spotlight. “Mags U” is a four-day conference for magazine publishers from across Canada and the US held annually in Toronto. The event is organized by a number of groups, but appears to be spearheaded by Magazines Canada — a Canadian magazine industry association and the folks that brought the Genuine Canadian logo to the cover of many Canadian magazines.
The session I delivered was given the title of “Build it (online) and they will come” and I was asked to explore ideas of how to use the Web to connect to readers, to increase circulation, and to generate revenue. I also wanted to provide some practical tips and look at the role of strategy and creative approaches in the work I’ve done with publications over the last few years. I was flattered to find that well over 30 people were interested in hearing what I had to say on the topic (you just never know at these things). In the room were folks from Canadian Art, Dandelion, Descant, Film Print, Front Magazine, Geist, Graphic Monthly, New Quarterly, Owl Kids, Style, Tart Magazine, Urbane, and many others that I wasn’t able to jot down.
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