I've had my attention pretty narrowly focused on finishing up a couple of projects for the last two weeks, which has meant being a little out of the loop (which is refreshing, actually). But it was nice to come up for air today and find this little note from a client waiting in my Inbox:

One of the things that I love the circulation-guru Jon Spencer for is his devotion to the Church of Measurement. In the recent post about how publishers can build a Twitter following, Jon raises a number of good points about how organizations can measure the efficacy of their social media efforts (should they want to). But, beyond Twitter, what are the other valuable metrics for publishers to track in the age of the Internet?? 

I happen to be a bit of a metrics addict myself, so I thought I would build on the idea of circulation metrics and try to introduce the metrics that I encourage the publishers I'm working with to track. There's no magic here: just a list of metrics that have been cobbled together over the years that -- if measured the same way every month -- can provide an organization with the information necessary to make good decisions.