Spin Cycles: How PR sells us Silk and Honey

So I’ve just started replacing sugar and milk in my coffee. It’s been a few days now and I barely miss it; the secret was Silk and honey. I can’t stand Stevia or those other “healthy” sugar replacements — but this combo works beautifully. And what else is like silk and honey for us Canadians? Why the CBC of course.

I stumbled on a great five-part series on CBC radio this weekend called Spin Cycles. The series covers the history, and current state, of the PR industry. The host explores this industry in relation to US and Canadian politics, and the war in Iraq and Afghanistan — the result is a thorough investigation “how those in power can manipulate facts in order to make their case for the rest of us.”

I highly recommend a listen.

So you want to podcast, eh?

Lots of organizations seem to want to know about “Podcasting” — recording audio interviews or shows that people can listen to over the Internet and via their favourite music management software. Similar to radio shows, recorded interviews and other audio segments can provide a powerful message in a convenient delivery format that can be listen to on the way to work, or while cooking dinner. And, as someone that doesn’t have a television, it provides a connection to the kinds of media that I want to consume without all the visual clutter and advertising that comes with a TV diet. read more »

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