Many of the publishers I work with are (still) grappling with questions about charging for content: if, why, how, and so on. These questions can become almost paralyzing when taken to their extreme, and in this situation I've often advocated to "give it away or don’t: pick one," i.e., choose a direction, stick with it for a while, and then re-assess. Nonetheless, there will be those that want to fret over the decision endlessly and to carefully consider every angle -- and those folks will want to have a look at Alastair Bruce's recent presentation about "Charging for content."

Bruce's presentation is a thorough examination of the current state of affairs in the online publishing world. He offers a comparison chart the explores the different models used by major newspapers, local news, and specialist publications. He delves into the specifics of many of the models -- micro-payments, metering, freemiums, etc. -- and leaves us with a nice snapshot of the landscape that's current to February 2010.

It will be a great addition to your weekend reading list, I promise. I particularly liked the exploration of how publishers are pulling social media, search advertising, and other models (membership, etc.) into their revenue mix. Great stuff and hope to see more like this from Mr. Bruce.

(Thanks to Mark Coddington's weekly roundup at Neiman Journalism Lab for the pointer)

Continuing with the theme of stories... I was struck yesterday, when speaking to David Beers, about the sense of community that he's trying to weave into the fabric of The Tyee's newsroom.

I shared with David that the idea of bringing the community into the newsroom -- or the newsroom into the community -- had recently been discussed on the Rebooting the News podcast, and by "hacker journalist" Daniel Bachhuber on his blog, under the banner of "Newsroom as cafe."

David chuckled a bit, as he described his early careers experiences working in the San Francisco-based Pacific News Service newsroom in the 80s. He described it as a place that was open to the community; where "anyone could come in for their Monday [editorial] meeting" and thus take part in the news process.

He finished with the sentiment that these ideas are not necessarily new, but they are often are the ones that have been lost in the contemporary, profit-driven, newsroom. So, as news becomes more narrowcast, and fights to be more relevant to people's lives, it would seem to that these ideas of community-connected newsrooms are ripe to be rediscovered.

It's stories like these that keep me engaged.

One of the things that I love the circulation-guru Jon Spencer for is his devotion to the Church of Measurement. In the recent post about how publishers can build a Twitter following, Jon raises a number of good points about how organizations can measure the efficacy of their social media efforts (should they want to). But, beyond Twitter, what are the other valuable metrics for publishers to track in the age of the Internet?? 

I happen to be a bit of a metrics addict myself, so I thought I would build on the idea of circulation metrics and try to introduce the metrics that I encourage the publishers I'm working with to track. There's no magic here: just a list of metrics that have been cobbled together over the years that -- if measured the same way every month -- can provide an organization with the information necessary to make good decisions. 

I recently received some questions from a friend who's applying for a position as an "online editor" along the lines of "What do I need to understand about Web sites to bring value to an online position?" and "What do I need to know to communicate effectively with my Web-development counterpart?"

These questions come across my Inbox often enough to justify a quick summary of what I think are "Top five" resources for folks making the transition from print to online. These aren't editorial resources, specifically, they're mostly technical in nature (as that's my "thing").

Editors & publishers: have you ever asked yourself the question “When should print content go online?” If so, you’re in luck…

A handful of weeks ago, I had the opportunity to ask some of the most influential publications in the US (and a handful of my colleagues in the publishing business in Canada) that very question.

I received about ten responses, ranging from smaller bi-monthly publications to large weeklies. The responses were very interesting, and quite consistent. I’ve compiled the responses here:

Two exciting and not-to-be-missed events are approaching in June: Social Tech Training and MagNet.

The first — from the people behind Web of Change — is Toronto’s very first Social Tech Training at MaRS.