One of the questions that I’ve struggled with over the last couple of years is: What systemic changes are necessary to help catalyze innovation around social technology? I came back to this question the other week as the conversation swayed toward the opportunity for progressive organizations — and social innovators — to integrate social software, social networks, and the ideas of Web 2.0 into their work. I think for most of us who work in the non-profit technology space, the sparkle is off the Web 2.0 starburst, as we see organizations struggle to fully “get” what this new technology movement is all about.
What I do think is cool about Web 2.0 — especially when it comes to non-profit organizations and social innovators — is the operational style (business model if you must). Having a usable, interactive, data-exposing, read/write Web site is, in my opinion, more a function of a new approach to problem solving than a tectonic shift in the way the underlying technology works. read more »