Many of the publishers I work with are (still) grappling with questions about charging for content: if, why, how, and so on. These questions can become almost paralyzing when taken to their extreme, and in this situation I've often advocated to "give it away or don’t: pick one," i.e., choose a direction, stick with it for a while, and then re-assess. Nonetheless, there will be those that want to fret over the decision endlessly and to carefully consider every angle -- and those folks will want to have a look at Alastair Bruce's recent presentation about "Charging for content."

Bruce's presentation is a thorough examination of the current state of affairs in the online publishing world. He offers a comparison chart the explores the different models used by major newspapers, local news, and specialist publications. He delves into the specifics of many of the models -- micro-payments, metering, freemiums, etc. -- and leaves us with a nice snapshot of the landscape that's current to February 2010.

It will be a great addition to your weekend reading list, I promise. I particularly liked the exploration of how publishers are pulling social media, search advertising, and other models (membership, etc.) into their revenue mix. Great stuff and hope to see more like this from Mr. Bruce.

(Thanks to Mark Coddington's weekly roundup at Neiman Journalism Lab for the pointer)

Dear technologist,

May I have a moment of your time? If so, I would like to know if you have ever asked yourself, “What are the consequences of the advice I’m giving?” Or, let me ask, would you have the nerve to stand over the grave of a once-great social-benefit organization and say, “I did this. I am to blame.” If not, I plead with you, please keep your magic and “next big thing” in the corporate sector, or — better yet — use some of that glib approach and bravado to start your own company. Just stay away from our social-mission sector; it’s fragile enough on its own.

Just after the new year, Kim Elliot sent me a link to an interview with Michael Albert about the much-delayed re-launch of the whole Z communications family of Web sites, including Znet, Zmag, etc. The interview made my heart sink. In summary, Z communications — the 20-year-old media group with contributors like Noam Chomsky, Robert Fisk, John Pilger, Howard Zinn, Edward S. Herman, Eleanor Bader, and Barbara Ehrenreich — learned the hard way that large technology projects are not easy or without significant risk.

Have you ever seen one of those pyramids that describes food choices? Well, if you’re a “good vegetarian” like me, then you’ve probably seen your share, or have mentally created a few of your own. You might have even caught yourself thinking “Is a conventional vegetable within walking distance better than an organic one that I have to take public transportation to get?” — before realizing how circular those questions can be. That said, over the last couple of years, I’ve been thinking how helpful a software pyramid would be… as the saying goes: a picture is worth a thousand words.